Yorkshire is known nationally for its rambling hills, captivating shoreline, and most of all for its astounding character and famously friendly atmosphere. This also makes it a phenomenal place to set up a new business that will help you achieve your dreams.
Take a look at our 4 tried and tested steps to setting up a successful business in Yorkshire.
- Tap Into the Area’s Needs
Take a stroll down the high street, browse online, and find a niche gap for your business. If you’re local to the area, you may already know the answer before you do any research.
However, if you need an extra helping hand, you can join community groups on social media platforms like Facebook, and create free surveys through websites like SurveyMonkey, which will give you an accurate picture of what other customers in the area want from local businesses.
- Set Up A Social Media Campaign
Social media is a crucial tool to help you achieve a successful business, and can be a great way to kickstart your presence as a new business.
Using social media, you can increase your customer base further, and run campaigns alongside popular influencers for a fee. Encourage followers to like, share and comment for maximum exposure to new customers.
Another top tip for customer reach is to make sure your business website is pasted into every bio space on your social media channels. This will mean that it’s easier than ever for a prospective customer to find out more information about your business.
For more tips and tricks on utilising your social media channels for business, you can visit websites like Meta’s Business Suite, which is full of posts on using social media for business purposes.
- Go After Early Talent
Utilising early talent is a great way to get your business off the ground by reducing your staffing costs, and tapping into the competitive graduate market.
Ordinarily, graduates can struggle to find jobs relating to their qualifications post-graduation due to an immense amount of competition from already experienced candidates in the field.
However, by creating relationships with graduates through the university during their studies and creating specialist graduate roles in your company, you can monopolise on the newest talent around, especially when you use recruitment software like Oleeo for your early talent acquisition, which will streamline the process and cut your administrative costs.
- Consider Your Energy Costs
In the current climate, energy is costing us the Earth (literally!), so why not switch to a renewable energy provider, and install renewable power sources like a wind turbine or solar panels?
If you’re a business that is likely to use a large amount of energy, this may be the best and easiest way to recoup your energy costs. By creating renewable energy, this will keep the cost of your bills low, and will enable you to sell energy back to the grid for a profit.
Do you have any tips for setting up a business in Yorkshire? Leave your answer in the comments below!