Leading Global Household Appliance Manufacturer, Haier Europe Confirms Ownership of Professional Care Brand, Care+Protect

Care+Protect is now a sub-brand from high-performing appliances brand Candy Hoover Group S.r.l., part of leading global household appliance manufacturer Haier Europe (branch of Haier Smart Home Co., Ltd). 


The Haier Group was first established in 1984 and it’s now a world-leading provider of solutions to a better life. Haier is the number one brand globally in major appliances for 13 consecutive years and it has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. 


Together with Care+Protect, the Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand that offers effective and professional care for your home.


Stack of clean soft towels on blurred background


Antony Peart, Director of Brand & Communications at Haier Europe said, “This operation aims at strengthening Haier Europe’s position and growth in the UK, by leveraging on professional care products that are designed to protect, care and maintain the lifespan and effectiveness of household appliances over time.”


Care+Protect offers an extensive range of professional and universal products that are proven to protect household appliances. 


Justin Shaw, Consumable Category Manager at Care+Protect said “Thanks to the extensive experience and research of the Candy Hoover Group S.r.l. and Haier, we have been able to focus on producing good quality cleaning products to protect your home appliances. With rigorous testing, we have launched a full range of professional products that can extend home appliance life span and increase their effectiveness and energy efficiency over time. We understand regular maintenance of your household appliances is fundamental and only by using professional products can you extend their lifespan.”


You can now purchase the Care+Protect range directly from their website and it’s also available on Amazon, Ocado, Hoover Spares and Candy Spares.  

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